KFC: Finger Lickin’ Good Digital Experiences

I helped revamp KFC’s digital ecosystem—drive-thru, website, emails, and app—using consumer insights to fuse convenience with the Colonel’s charm. We introduced crave-based recommendations, real-time order tracking, Loyalty Rewards and a future-proof design system. The results? 19% increase in same-store sales (2019–2021), and viral success like a Mother’s Day Buckquet with PROFLOWERS® selling out in 24 hours.