OVID Napa Valley: premium winemaking

We partnered with OVID Napa Valley to refine their digital experience after noticing checkout friction, pricing hesitation, and missed Offering windows led to unclaimed wine allocations. By identifying three key buyer types: The Connoisseur, The Collector, and The Newcomer. We simplified the purchase journey with address auto-fill, an optimized checkout flow, and better accessibility. The result: increased engagement, more claimed allocations, and a seamless experience that boosted customer satisfaction and loyalty.